Balance sheet: Trump Estates in Dubai. Ivanka Trump frocks & stilettos worldwide

Off the back of news that the Ivanka Trump brand will have its first standalone store, consider the huge screens in Terminal 3 of Dubai airport. They show a Trump home, on “The Trump estates”.

Obviously, Trump-branded real estate is not the same thing as Trump-branded frocks, stilettos and bangles.

But the brand is the thing and politics enhances it.

As The Economist recently pointed out, Ms Trump’s attempt to use “feminism to sell $100 office frocks worked well. In 2015 the company’s clothing line alone reportedly generated $100m. Abigail Klem, who became chief executive in January, said that in 2016 sales rose by 21 per cent. Ms Trump’s visibility during the campaign helped.”

It’s the same with Trump-branded properties.

Even when there’s notoriety (and bad odour from bad policies) overall, the Trump name sells, making the family richer with every week.

Originally published at on December 15, 2017.

PhD. Journalism by trade & inclination. Sign up for free email updates on email me at

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